The British Hair & Beauty Awards


I am pleased to confirm we have made the finals for the following:


Beauty Salon of the Year – Pure Perfection Accrington- Adele Ainsworth

Manager of the Year – Tara Barrett

Lifetime Achievement Award – Carla Chatburn

Nail Tech of the Year – Holly Jarold

Beauty Therapist of the Year – Daniela Cainni

Abi Pure Perfection Salons

Apprentice of the Year – Abigail Birch

Customer Service – Francesca Mcgrath

As one of Lancashire’s leading beauty practitioners, Pure Perfection offers clients exceptional service in a calming customer focused environment.

Since the opening of my first salon, over 12 years ago, Pure Perfection has built its reputation on quality and care.  My team ensure that this level of excellence is replicated in each salon..

With three prestigious locations and an ever-expanding team, Pure Perfection’s success lies in our passion for the industry, and the investment made in the talented and dedicated team.

Pure Perfection is recognised for our commitment to enhancing client’s natural beauty, physical well-being and self-confidence, using the purest product ranges, specialist treatments and a respectful, supportive approach to our clients.

We take customer service to the next level with staff trained to a high level in soft skills.  As a result, I believe my team to be amongst the best in the industry, showing passion and genuine commitment to excellent customer care standards.

We discuss treatment outcomes honestly and only endorse products and services that we are proud to represent, with no hard sell.

With free advice and consultations and a new 24-hour online booking system, Pure Perfection is highly respected within this competitive industry.

Clients are encouraged to discuss any questions with their therapist, as well as having the option to download from our website, detailed aftercare instructions for a range of treatments. Pure Perfection aftercare information is second to none and accessible to all.

Feedback is extremely valuable and helps us to constantly review and make necessary improvements so that clients always receive the best possible service.  We have made it easy for clients to provide this feedback and any recommendations, through Feedback Forms in salon or by using the online facility.  

The feedback received to date tells us that our clients return and recommend us because they know we listen to them, identify what is the best treatment and make them feel special at every visit. There is further confirmation of this through the lovely Facebook messages and cards and gifts sent to us.

Our team is a happy team because they know they are appreciated and are encouraged to be the best they can be. They dedicate many hours updating skills and learning new techniques to achieve this.

I believe we are worthy winners of this prestigious award because we ‘go the extra mile’ and put clients before profit.  Having this award would demonstrate to the team that all their hard work, dedication and continuous commitment to improving themselves is recognised and valued. 


Keep your eyes and ears open, we will keep you posted.