Pure Perfection will be a UK beacon of excellence for nail and beauty treatments, valued for its unrivalled commitment to customer service, staff development and the future health of the industry.

What we do.

Pure Perfection offers a full range of top international branded treatments with outstanding personal service and confidential advice, delivered by highly trained staff in friendly, comfortable salons.

We are committed to enhancing client’s natural beauty, physical well-being and self-confidence, using the purest product ranges, specialist treatments and a respectful, supportive approach to our customers, both female and male.

We continuously invest in our award-winning therapists through training in top branded treatments and customer service. We also actively encourage young therapists into the industry by supporting their ambition to start their own salon, backed by business and therapy training.

We bring the same care and professionalism to all clients.


The pledge we make to customers and clients through all that we do.

Discover the simple joy of looking good and feeling great with Pure Perfection. Be confident, alive and valued.


What we stand for and believe in.

At Pure Perfection, we are:

Committed: We are a team, dedicated to more than just customer satisfaction. We will surprise and delight clients and make them feel better about themselves. That’s the Pure Perfection promise.

Innovative: We are passionate about learning – new therapies, technologies and ways of doing business through our salon development scheme.

Meticulous: Bespoke attention to detail is standard – be it salon hygiene, advice on therapies or customer experience, which we aim to be consistently unique and memorable.

Happy: The feel-good factor at Pure Perfection starts with the team – we love what we do!


Personality, look and feel, and tone of voice (e.g. in communications).

Pure Perfection is:

Quality-led: an ever-present commitment to professional excellence. Quality of treatment and service is the norm, underpinned by unrivalled commitment to therapy knowledge, training and developing the best therapists.

Natural: dedicated to revealing and enhancing the client’s natural beauty.

Contemporary: offering today’s leading therapies and innovations.

Accessible: bringing international brands to our comfortable, intimate salons, at a time to suit our clients.

I personal feel it’s extremely important to support and educate my entire team and to be the best that they can be with a positive approach to work and family life balance. After all teamwork make the dream work.

Kind regards Carla Chatburn