FIVE NEW YOUTH SERUMS FOR 2017

A serum, The Little Giant of Skincare.

A serum is the part of an everyday skincare routine that is easily forgotten. Customers tend to focus on the cleansers and moisturizers and forget about these active-ingredients-infused skincare super-food products.

They give our skin the extra boost it needs to look and feel fabulous. Even when customers say that they don’t need a serum, there’s usually something about their skin that they want to fix: dark spots, sagging, wrinkles, dehydration, sensitivity…

 

What is a serum?

A serum has a concentrated amount of active ingredients. You apply a serum on a perfectly clean skin before your daily moisturizer.

Serums are usually a bit more expensive than other skincare products, but there is a reason for that: Serums are packed with active ingredients, that thanks to their small molecule size, are able to penetrate deeper into the skin and offer better and longer lasting results.

Sothys Advanced Research Group in France has spent years to develop a new cutting-edge texture that allows an even better absorption!  A serum treats the skin from the inside out, whilst a cream treats the skin from the outside in!

 

Why should I use a serum?

Everyone can benefit from the use of serums. At Sothys we have a solution for every problem one might have with their skin: if your skincare goal is to soothe, balance, hydrate, nourish, cleanse, lift, detox, firm, smooth or get back that lovely oval shape of your facial contours, you will achieve that goal with a little help from “The Little Giant of Skincare”, a.k.a The serum.

 

NEW YOUTH SERUMS

Serums are made up of smaller molecules that can penetrate deeply into the skin and deliver a very high concentration of the active ingredients. This makes them a great tool for targeting specific skincare concerns. Procedures such as lasers, LEDs, hyaluronic injections, radiofrequency and mesotherapy have been investigated and the effects of the New SOTHYS serums are comparable to those obtained with these treatments.

So in every Serum there is a Dermo-Aesthetic action. An intensive treatment in every bottle. Fil de Vie (Thread of life).


WRINKLE-SPECIFIC YOUTH SERUM – £69.50 Available in Salon

This serum with its melting texture helps visibly fill existing wrinkles, smooth the skin surface and limit signs of ageing.

Who is it recommended for?
• Deep wrinkles
• Fine lines
• Expression wrinkles

DERMO-ILLUMINATING ACTIVE INGREDIENTS:
Marine-origin exopolysaccharides: to fill wrinkles from the inside by boosting dermal hyaluronic acid synthesis by the fibroblasts
DERMO-SMOOTHING ACTIVE INGREDIENTS:
Rice di-and tripeptides (preventative and treating action) + hexapeptide (preventive action) : peptides selected to prevent the development of future wrinkles and take a complete action on existing wrinkles.Biotechnical hyaluronic acid substitute: immediate smoothing effect on the surface.


FIRMING YOUTH SERUM – £69.50 Available in Salon

This serum, with a gel texture helps to limit skin slackening, to visibly tone, firm and lift the features.

Who is itrecommended for?
• Devitalised skin
• Skin lined with wrinkles
• Heavy and slack features

DERMO-DENSIFYING ACTIVE INGREDIENTS:
Copper Peptides: A boost for the skin to facilitate the natural activity of collagen and elastin synthesis, a source of firmness for the face.

COMPLEMENTARY DERMO-DENSIFYING ACTIVE INGREDIENTS:

NAG6P: this ground breaking molecule is essential for hyaluronic acid synthesis.

Ellagic Acid: selected for its preventative anti-free radical and anti-MMP action.

DERMO-LIFTING ACTIVE INGREDIENTS:
Manioc and Pullulan extract: for an immediate tightening effect and smoothing action


UNIFYING YOUTH SERUM – £69.50 Available in Salon

This serum with its matte effect texture helps to reduce the appearance of colour imperfections and all types of pores, and to visibly smooth wrinkles on the skin surface.

Who is it recommended for?
• Shiny skin
• Pores (age-related or because of combination skin)
• Dark spots
• Wrinkles

DERMO-ILLUMINATING ACTIVE INGREDIENTS:
Resveratol Tetramers: combination of four resveratrol molecules derived from vine roots to reduce the appearance of dark spots.

DERMO-PERFECTING ACTIVE INGREDIENTS:
Vectorised peptide: to visibly smooth wrinklesMarine exopolysaccharides: to restore the quality of the epidermis and skinmicrobiome. Pore refiner system: to reduce the appearance of pores, whatever their origin.


DETOXIFYING YOUTH SERUM – £69.50 Available in Salon

With its light texture, this serum is immediately absorbed to visibly protect the skin against free radicals and optimise cell renewal.

Who is it recommended for?
• Urban customers who endure excessive exposure to environmental attack
• Skin that has been worn out by pollution, smoking or a lack of sleep
• A dull complexion lined with fatigue wrinkles

DERMO-DETOXIFYING ACTIVE INGREDIENTS:
Green Tea EGcG: Phytoactive prolonged release molecules for an anti-free radical and anti-inflamm’aging action.

COMPLIMENTARY DERMO-DETOXIFYING ACTIVE INGREDIENTS:
Dandelion extract: Detoxifying anti-pollution filters selected to limit the harmful visible effects of pollution on the skins surface.


RECONSTRUCTIVE YOUTH SERUM – £69.50 Available in Salon

This serum, with its gel balm texture, envelopes the skin and intensely nourishes it, bringing greater density and vitality.

Who is it recommended for?
• Thin, devitalised skin that has been marked by the effects of time
• Complexions that have lost the radiance of youth

DERMO-REVITALISING ACTIVE INGREDIENTS:
Complex of vitamins and omegas 3,6 and 9: A genuine cocktail of youth to nourish, plump and revitalise the skin.

COMPLIMENTARY DERMO-REVITALISING ACTIVE INGREDIENTS:
Hyaluronic acid, primrose and argan oils: to hydrate and nourish immediately.

DERMO-DENSIFYING ACTIVE INGREDIENTS:
Crystal drops extract: a precious oil that reactivates youth proteins to re-densify the dermis.

COMPLIMENTARY DERMO-DENSIFYING ACTIVE INGREDIENTS:
Sea fennel oil: to re-densify the epidermis by boosting the synthesis of endogenic ceramides and youth proteins.